Your product feed is now your storefront on Google Shopping, Performance Max and the AI assistants your customers ask. I have been building and optimising feeds since 2015, with Feedonomics, Lengow, Channable and DataFeedWatch.
A weak feed caps every campaign built on top of it: poor titles mean poor matching, missing attributes mean lost auctions, and disapprovals mean products that never show. I treat the feed as a product in its own right, with rules, tests and a backlog.
Everything below is done by me, in your accounts, and logged in a change log you can read.
No slide decks for the sake of it. Each deliverable exists because it changes a decision.
Attribute coverage, title quality by category, disapprovals and Merchant Center issues, with a scored action list.
Title templates, attribute mappings and custom labels set up in your feed tool or via supplemental feeds.
Weekly check of disapprovals, new products and data quality, so problems are caught before they cost sales.
How your products appear in AI answers, and what to change in the data to improve it.
I take 10 clients maximum, so I am honest about fit before we start.
Feedonomics, Lengow, Channable, DataFeedWatch, Shopify and WooCommerce native feeds, and Merchant Center supplemental feeds with Google Sheets.
Yes. I start with a diagnosis call, then fix the cause on the site and in the feed before submitting a documented appeal. Reactivation usually takes one to three weeks.
Yes, in all three plans. The Scale plan also includes LLM product visibility work.
Yes. The full account audit (€500, deducted from your first month) includes a complete feed audit.
Book a free mini-audit and I will scan your feed live: attribute coverage, title quality and Merchant Center issues, with 3 fixes you can apply this week.
