Practical guides on Google Ads, AI Max, Shopping feeds and LLM visibility for ecommerce. No fluff, only what I apply on client accounts.
A practical guide to AI Max for Search for ecommerce brands: what it does, the +7% conversion data, how to set guardrails with AI Brief, and when NOT to use it. By an ex-Googler.
Read the article → July 6, 2026 · Google Ads · AIGoogle's new AI Performance Insights in Merchant Center shows how your brand performs on AI Mode, Gemini and other AI surfaces. How to read it, build an AI visibility KPI stack, and fix weak visibility. By an ex-Googler.
Read the article → July 1, 2026 · Merchant Center · AI ModeGoogle's Conversational Attributes let you describe use cases, occasions and problems solved directly in Merchant Center. How to write them, which products to prioritize, and why it also helps on ChatGPT. By an ex-Googler.
Read the article → June 29, 2026 · Google Ads · AIGoogle is upgrading Dynamic Search Ads to AI Max. What DSA advertisers lose and gain, a pre-migration checklist, how to map page feeds, and a 30-day monitoring plan. By an ex-Googler.
Read the article → June 22, 2026 · Smart Bidding · ProfitProduct Value Adjustments let you apply value multipliers to specific items in Smart Bidding. An ex-Googler explains how to escape the ROAS trap and bid toward margin, with setup examples.
Read the article → June 15, 2026 · AI Mode · Google AdsGoogle's new Gemini-powered ad formats live inside AI Mode responses. An ex-Googler explains what that means for ecommerce, how to prepare asset libraries, and the measurement caveats.
Read the article → June 8, 2026 · Google Shopping · AI MaxAI Max for Shopping explained by an ex-Googler: what the one-click upgrade changes vs standard Shopping, why feed quality becomes creative input, and a safe rollout plan.
Read the article → May 25, 2026 · Google Ads · AIHow to use AI Brief, Google's Gemini-powered natural language interface for AI Max: messaging, matching and audience guidelines, real examples, and a template you can copy. By an ex-Googler.
Read the article → April 20, 2026 · Merchant Center · FeedsThe April 14, 2026 Merchant Center spec update explained: product-level shipping controls, the new video attribute, the 500x500 image minimum and its January 2027 enforcement date. A prioritized fix list by an ex-Googler.
Read the article → April 6, 2026 · Feeds · Agentic CommerceAI traffic to Shopify stores grew 8x and AI orders nearly 13x in Q1 2026. How feed quality decides whether ChatGPT and other AI agents can quote and sell your products, with a practical checklist. By an ex-Googler.
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