Traffic is half the job. The other half is a page that converts and data that tells the truth. Smart Bidding, PMax and AI Max all optimise toward your conversion data, so if it is wrong, everything built on it is wrong.
I start with measurement because it decides everything else: which campaigns look profitable, which products get budget, which pages seem to work. Once the data is reliable, I work on the pages your ads send people to, with tests rather than opinions.
Everything below is done by me, in your accounts, and logged in a change log you can read.
No slide decks for the sake of it. Each deliverable exists because it changes a decision.
Every conversion action checked against real orders, with a list of what is wrong and what it costs you.
GA4, Google Ads tags, Consent Mode v2 and enhanced conversions set up and validated in GTM.
Prioritised list of page improvements and tests, with expected impact and effort.
What was tested, what won, and what it changed in revenue and conversion rate.
I take 10 clients maximum, so I am honest about fit before we start.
Yes, in GTM and GA4. For server-side tagging I set up the container and work with your developer or hosting on the endpoint.
Yes. Tracking setup is available as an add-on, and the full account audit includes a complete tracking review.
With your platform's testing tool or a lightweight script, one variable at a time, run to statistical significance before any decision.
CRO and landing page optimisation are in the Scale plan. Tracking is in Growth and Scale.
Book a free mini-audit and I will compare your Google Ads conversions with your real orders live. If they do not match, you will know why before the call ends.
