Google's AI campaigns work when they are fed clean data, clear signals and a structure that reflects your margins. Left on autopilot, they spend your budget on brand searches and low-margin products. I run them with guardrails.
I was an early adopter of AI Max for Search and have run Performance Max for ecommerce since launch. The job is not to fight the automation, it is to decide what it is allowed to do: which products, which audiences, which searches, and at what return.
Everything below is done by me, in your accounts, and logged in a change log you can read.
No slide decks for the sake of it. Each deliverable exists because it changes a decision.
Tracking, feed quality, audience lists and existing structure, with a go or no-go for each AI campaign type.
Asset groups, listing groups, audience signals, exclusions and budgets set up and documented.
Cannibalisation check, new negatives, asset performance review and swaps.
What PMax and AI Max added beyond Search and Shopping, in revenue and new customers.
I take 10 clients maximum, so I am honest about fit before we start.
No. It needs a healthy feed, reliable conversion data and enough volume. Below that, a clean Shopping and Search setup usually performs better.
Not yet. I run it as a controlled test alongside your Search campaigns, with brand exclusions and search term review, and scale it only when the numbers hold.
Yes. Most takeovers start with a restructure by margin tier and a brand exclusion, which alone often changes the picture.
Growth and Scale. Essential covers Google Shopping only.
In a free 20-minute mini-audit I open your PMax search terms and placements live. You will know in 20 minutes whether it is adding revenue or taking it from Search.
